DIVERSIFICATION OF TOURIST PRODUCT - HISARYA MUNICIPALITY

Zlatka Grigorova

Abstract


This report has for an objective to identify the possibilities for integrated development of Hisar municipality through diversification of the tourist product. Based on the analysis of tourist flow for the period 2008-2014 are outlined the opportunities for offering of alternative forms of tourism in the aim of increasing the competitiveness of the tourist product in the region.

Key words: tourism, alternative forms, diversification, competitiveness


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