OPPORTUNITIES OF ESTABLISHING AN ACCOUNTING COMPANY

Sedefka Chakarova

Abstract


The paper presents opportunities to establish an accounting company as a successful business through market analysis, identification of key features of the product which the company could offer and formulation of a marketing strategy. Outlining strengths, weaknesses, opportunities and threats of such a business, the analyzes display the appropriateness of the idea, but also the need for the in-depth forecasting of financial and cash flows.

Key words: accounting, competitiveness, market, quality


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New knowledge Journal of science Jubilee edition is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

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