INTERPRETATION OF CULTURAL PROFILES OF MODERN ORGANIZATIONS

Abstract

The needs of the real management practice of theoretical and applied knowledge, that allows it methodological properly and methodically right to implement appropriate changes in corporate culture and management-specific behavior of the organization, require a study on the highlights in the new company culture and interpretation of cultural profiles. Current paper outlines some of the basic formulations that describe more fully the concept of "culture" and makes clear in the light of the views of leading authors in this field the term "corporate culture". Corporate culture is viewed as a set of values, assumptions, beliefs and norms that are formed over time from the interaction of all members which subsequently perceive them as personal and at the same time as a very powerful factor that determines the individual and group behavior of people in a business organization. The developed organizational culture is a strategic competitive advantage for organizations. The main conclusions of the analysis show that in the research field that arises in the interpretation of cultural profiles, there are opportunities provided for finding technical and methodological solutions that complement and enrich the empirical search on the usability of the strategy aimed at organizational culture. The joint values enrich the culture of labor and management, thus targeting staff, customers and suppliers with established and appropriate time regulations and management style. The goal set assists and guides people in carrying out their duties within the organization.

Key words: corporate culture, cultural profiles, cultural development, business conduct