THEORETICAL AND PRACTICAL ASPECTS OF STRATEGIC BANK MARKETING MANAGEMENT
Abstract
This paper presents a summary of a monograph containing conclusions of conceptual character. The topic is very broad and discussed in terms of essence, elements and ways of emergence in the system of strategic marketing management with the goal to support trade banks in Bulgaria in the introduction of new marketing models and to improve some of the systems of marketing management.
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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019
New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016
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