Natalia Stoyanova


In many countries, and virtually every less developed country (LDC), agriculture is the biggest single industry. Agriculture typically employs over fifty percent of the labour force in LDCs with industry and commerce dependence upon it as a source of raw materials and as a market for manufactured goods. Hence many argue that the development of agriculture and the marketing systems, which impinge upon it, are part of the heart of the economic growth process in LDCs. Moreover in LDCs the consumer frequently spends in excess of fifty percent of the household's income on basic foodstuffs - much of which is inadequate both in quality and nutritional content. By contrast, the americans spend approximately twelve percent of their total disposable income on food. In Western Europe the figure ranges from about sixteen to nineteen percent of disposable income. Furthermore, whereas in developed countries the poor are relatively few in number, and therefore it is economically possible to establish special food distribution programmes to meet their needs, the scale of poverty in most LDCs is such that the commercial marketing system must be relied upon to perform the task of food distribution to poor and not-so-poor alike. This being so, it is imperative that the marketing system performs efficiently.


agricultural and food marketing

Full Text:



Kriesberg, M.(1974). Marketing Efficiency In Developing Countries. In: Marketing Systems For Developing Countries. (Eds.) Izraeli, D., Izraeli, D. and Dafna

Dixie, G. (1989), Horticultural Marketing: A Resource And Training Manual For Extension Officers, FAO Agricultural Services Bulletin, Food and Agricultural Organization of the United Nations, Rome, pp. 1–5.

Gaedeke, R.M. and Tootelian, D.H. (1983). Marketing: Principles And Applications. West Publishing Company, Minnesota, p.11.

Rosson, P. (1974). Changing Traditional Distribution Systems: Fish Marketing In Tanzania. Journal of Physical Distribution, No. 4, Vol. %, pp.305–316.

Freivalds, J. (1985). White Elephant Tales: Venezuela's Cassava Processing Plants. In: Success In Agribusiness. Gower Publishing Company Limited, Aldershot pp.47–52.

Kohls, R.L. and Uhl, J.N. (1990). Marketing Of Agricultural Products, 6th edition, New York, Macmillan Publishing Company, pp. 18–21.

Kotler, P. (1988). Marketing Management: Analysis, Planning, Implementation And Control, Prentice-Hall, New Jersey.

Selassie, H.G. (1995). International Joint Venture Formation In The Agribusiness Sector, Avebury, Aldershot.

Stoyanova, N. (2015). Scientific-Practical Conference With International Participation "Innovations In The Economy" New Bulgarian University, Sofia, October 3, Agricultural markets globally.

Stoyanova, N. (2014). Fourth International Scientific Conference/Climate Change, Economic Development, Environment And People Conference (Ccedep)Regional Development Of Central And Eastern European Countries Plovdiv, Bulgaria, General model of production’ process in the auto enterprises.

Stoyanova, N. (2014). Science And Technology For Sustainable Maritime Development, Structural modeling in the marketing assessment of consumer satisfaction.

Abbott, J. (1987). Marketing Enterprise For The Developing World, Cambridge University Press, pp. 181–187.

Bryceson, D.F. (1985). The Organization Of Tanzanian Grain Marketing: Switching Roles Of The Co-operative And The Parastatal. In: Marketing Boards in Tropical Africa. (Eds.) Arhin, K., ESP, P. and Van Deer Laan, L. KPI Limited.

Arhin, K., ESP, P. and Van Deer Laan, L. (1985). Marketing Boards in Tropical Africa., KPI Limited, pp. 1–18.

Dinham, B. and Hines, C. (1983). Agribusiness In Africa, Earth Sources Research Ltd., London, pp. 115–119.


  • There are currently no refbacks.

New knowledge Journal of science Jubilee edition is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.

National Science Fund of Bulgaria