Frank Van Der Valk, Evgeniia Kolobova


The aim of this paper is to shed some light on whether there is any connection between the types of movies broadcasted on TV and types of commercials or not. A total of 20 different movies of Polish channels have been recorded and visually analyzed including the contents of the commercials broadcasted before, after and, during them. The different types of movies examined include comedies of manners, romantic comedies, thrillers, action movies, dramas, crimes, science-fiction and adventures. The research results show that there is a relationship between the types of movies broadcasted and the commercials before, during and after them. This connection is based on the needs and consuming behavior of each movie’s viewers.


Movies, TV commercials, advertising, consumer behavior, visual analysis, content analysis

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