A NEW FORM OF ALTERNATIVE TOURISM

Kamelia Grancharova

Abstract


Recently a new form of alternative tourism has emerged on the tourism market which could be determined as autohton by its causing motifs: travel to roots, to native land of ancestors and preancestors and experiencing the mythycal relation to the native land. Which is the motivation for that kind of tourism? What are the segments and how big is the market niche? Those and other questions are targeted to be answered by the paper according to its scope.


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