THE ROLE OF SPONSORSHIP AS A SOURCE OF FUNDING IN SPORTS

Kiril Borisov

Abstract


Among the sources of funding in sports, sponsorship is not a small area. In the conditions of the market economy in Bulgaria, sports clubs are increasingly turning to financial support from business units that can devote some of their profits to support the development of sports activities. This publication provides a detailed overview of the forms of sponsorship and the reflection of the sponsorship on the development of sports and sporting events in the world and in Bulgaria.

Keywords


sport, funding, sponsorship

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References


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New knowledge Journal of science Jubilee edition is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.

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