THE NEW CYCLING ROUTES IN PLOVDIV: CITY ROUTE „MARITSA - FROM RISE TO SUNSET“

Zlatka Grigorova

Abstract


Development of new products is a typical task in the tourism planning process. New trends are increasingly focusing on products related to empathy with nature, health and well-being. The main reasons for this emerging demand are the changing working conditions, stress, aging of the population and the imposition of a feeling of isolation from nature and contact with it in many people. One of the important goals of the INSiGHTS project is the development of new tourist products based on the natural and cultural heritage in support of a healthy lifestyle in the tourist destination of Plovdiv.

This article presents one of the four developed routes under the project that pass along the Maritsa River and are intended for Bulgarian and foreign individual tourists; for small groups of 2 to 10 people (families, colleagues, good friends who want to share their free time). The aim is sustainable use of natural and cultural heritage of Plovdiv in preserving and improving the diversity of tourist resources to make it a destination for healthy and slow tourism, which is an integral part of the strategic development of the region with a balanced and sustainable economy, a high standard of living and a restored, preserved and healthy living environment.


Keywords


city route, cycling, slow tourism, sustainable economy

Full Text:

PDF

References


Asenova, M., V. Marinov, E. Dogramadzhieva, D. Semerdzhiev. Narachnik na turisticheskiya biznes. Izd. MIET, 2010.

Vodenska, M., Asenova, M. Vavedenie v turizma, 2004 g.

Evropeyska sistema ot pokazateli za turizma, kato nabor ot instrumenti za ustoychivi destinatsii - Lyuksemburg: 2014 g.

Evrostat (2012 g.) Tourism in Europe: Results for 2011 - Issue number 28/2012 (Turizmat v Evropa: rezultati za 2011 g. — izdanie № 28/2012 g.)

Obshtina Plovdiv: http://www.plovdiv.bg/

Prakticheski patevoditel za upravlenie na turisticheski destinatsii, Svetovna organizatsiya po turizam kam Obedinenite natsii, 2007.

Holloway, J. C., Robinson, C. (1995). Marketing for Tourism. 3rd Edition. Harlow: Longman.

http://europa.eu/rapid/press

http://rda-bg.org/index.php/news/single?id=36; Velizar Petrov - - 10-10-2017 12:48

Komppula, R. (2001). New-product Development in Tourism Companies – Case Studies on Nature-based activity operators. Paper presented at the 10th Nordic Tourism Research Symposium. October 18-20 2001. Vasa: Finland.

Kotler, P., Wong, V., Saunders, J., Armstrong, G. (1999). Principles of Marketing. 8th Edition. New Jersey: Prentice Hall.

Ulrike Pröbstl-Haider, Univ. Prof. Dr., University of Natural Resources and Life Sciences Vienna, Institute of Landscape Development, Recreation and Conservation Planning (ILEN).

Zeithaml, V. A., Bitner, M. J. (1996). Service Marketing. Integrating Customer Focus across the Firm. 2nd Edition. USA: McCraw-Hill Higher Education.


Refbacks

  • There are currently no refbacks.


New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.

https://www.fni.bg/

National Science Fund of Bulgaria