Emanuela Esmerova, Drashko Atanasoski, Aleksandar Kostadinovski


Currently, the organizational culture in the Balkan Countries stands very low. One reason for this is the lack of an appropriate set of values in employees. Socialism made all citizens equal. Of course, this is not at all true. Market liberalization was the first to confirm this. The wide-open iron gates made the much criticized ‘equalitarianism’ disappear. This calls for increased employee awareness, a concept possible only through cultivating appropriate organizational culture. A new era of assertion, work dedication, and fair reward and motivation systems is coming. All these require much effort and a change in mentality. A brand new organizational culture.


change, organizational culture, values, attitudes

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