МARKETING IN HEALTH SERVICES

Detelina Smilkova

Abstract


The dynamic evolution of life has inevitably affected health systems, generating significant changes and making healthcare marketing an indispensable element. An effective marketing approach includes identifying and in-depth research of patients' needs and offering new health services that have not been available so far.

Keywords


marketing, health services, healthcare

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References


Kesov, G. 2021. Risk management in health sector. New Knowledge Jounral of Science 10-2.

Dimitrov, I., Spasov, E. 2021. Public health management in the European union and Bulgaria. Health security challenges in the context of the COVID-19 crisis. Academic publishing house “Talent”, University of agribusiness and rural development, Plovdiv.

Krahtova-Nasteva, K. 2021. Modern Management in Healthcare System. XV. International Balkan and Near Eastern Congresses Series on Economics, Business and Management, May 29-30, 2021, ISBN: 978-619-203-308-8, 255-265.


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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

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