HEALTH SERVICES MARKET

Detelina Smilkova

Abstract


Perhaps the biggest challenge in healthcare marketing is targeting. Channels like search engine advertising are relatively easy, as you can target patients seeking conditions and treatments. But outside of these channels, privacy rules often prohibit referral to medical conditions.

Keywords


marketing, marketing strategy, health information, social media

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References


Kesov, G. 2021. Quality management in healthcare. New Knowledge Journal of Science 10-3.

Krahtova-Nasteva, K. 2021. Modern Management in Healthcare System. XV. International Balkan and Near Eastern Congresses Series on Economics, Business and Management, May 29-30, 2021, ISBN: 978-619-203-308-8, 255-265.

Smilkova, D. 2021. Marketing in health services. New Knowledge Journal of Science 10-3.


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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

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