EXPLORING THE POSSIBILITIES OF SPECIALIZED TYPES OF TOURISM AS AN ALTERNATIVE TO DEVELOP YEAR-ROUND TOURISM PRODUCTS TO MASS TOURISM IN THE MUNICIPALITY OF POMORIE

Abstract

The tendencies in the development of modern tourism and the significant resource potential available to the Republic of Bulgaria give grounds for detailed and more intensive development of specialized forms of tourism. They are the immediate response to the reconsideration of this economic activity as a social model of modern consumer society. With the emergence of new forms and models for recreation specialized types of tourism successfully meet today's challenges of tourism practices in the context of the development of year-round tourism product alternative to the Bulgarian Black Sea tourism. The specialized types of tourism do not replace the mass one, but differentiate it, expand it and enrich it. In the present study the existing natural and anthropogenic resources are analyzed as realization factors for the creation of specialized tourism practices in the municipality of Pomorie. The surveyed municipality has a number of advantages of natural, climatic and geographical territorial character, which, however, have not been sufficiently used. The tourism potential is estimated to be extremely good, with existing real prerequisites for the transformation of specialized forms of tourism in the municipality as a factor for year-round economic growth.