TOURIST VALORIZATION OF THE FORTRESSES IN THE BORDER REGIONS OF NORTH MACEDONIA
Abstract
Cultural heritage represents the basis for the development of cultural tourism and tourism in general, contributes to the attractiveness and recognition of the destination and represents a motive for visiting. This paper is focused on the connection between cultural heritage and tourism, with an emphasis on fortresses as part of that heritage, while an example of tourism valorization of fortresses in the border regions of North Macedonia is given. Valorization aims at understanding the current situation and the potential for forming a quality authentic tourist product that will be successfully promoted on the market. North Macedonia abounds with a large number of fortresses that date back to ancient times, and each of them has its own history and cultural significance. For the purposes of the paper, office and field researches were carried out, while different methods and techniques of data collection were applied. The tourist valorization of the fortresses is made according to a quantitative-qualitative method that is modified and composed of indicators that give a clear and objective picture of the current state of the fortresses as a potential cultural tourism product. In doing so, the weaknesses in the management of the fortresses are detected and guidelines for future investment undertakings are given. The obtained results can be used to create short-term and long-term plans for future tourism development. All of this will help in creating a tourist product that will be attractive to tourists and will contribute to enriching the tourist offer in the border regions of the country, building cross-border cooperation and local economic development.
Keywords
Full Text:
PDFReferences
Guštin, M., Krstevski, C. (2012). Ranosrednjovekovni nalazi s nalazišta Viničko Kale u Makedoniji, Dani Sjepana Gunjače 2: Zbornik radova, Split: Muzej hrvatskih arheoloških spomenika, 379-393
McKercer, B. (2001). Sustainable Tourism Development-Guiding Principles for Planning and Management, Presentation to the National seminar on Sustainable tourism development, Bishkek, Kyrgistan
McKercher, B., du Cros, H. (2002). Cultural tourism, The Partnership between Tourism and Heritage Management. Haworth Hospitality Press: New York
Petković, S. (2019). Menadžment kulturnih resursa u turizmu, Univerzitet Singidumun, Beograd, 6
Petrić, L. (2009). Komercijalizacija kulture i kulturne baštine u turizmu ruralnih područja - primjer Zabiokovlja, Zbornik radova s 3. znanstveno stručnog skupa „Zavičajna baština-komparativna prednost i temeljnica održivog razvoja Zabiokovlja”, Split, Književni krug
Richards, G. (2011) Cultural tourism trends in Europe: a context for the development of Cultural Routes. In: Khovanova-Rubicondo, K. (ed.) Impact of European Cultural Routes on SMEs’ innovation and competitiveness. Strasbourg: Council of Europe Publishing, pp. 21-39
Slunjski, R. (2020). Touristic and geographic approach to the valorisation of cultural heritage, Geografskom odsjeku Prirodoslovno-matematičkog fakulteta u Zagrebu
Georgiev, Z. (1989). Gradishte, s. Pchiњa – dotsnoantichki i vizantiski kastel, Macedoniae Acta Archaelogica 10, Skopјe
Јershiħ, M. (1985). Turistichka geografiјa, Filozofski fakultet, Љubљana, 195
Mikulchiќ, I. (1996). Srednovekovni gradovi i tvrdini vo Makedoniјa, Makedonska akademiјa na naukite i umetnostite, Skopјe
Natsev, T. (2019). Antichka arhitektura, Univerzitet Gotse Delchev, Shtip
Ruјak, Z. (2015). Sistemot na odbranbeni fortifikatsii vo Potbelasichkiot i Strumichkiot region od vremeto na Samoilovite voјni (10-11vek), Samoilova drzhava vo istoriskata, voeno-politichkata, duhovnata i kulturnata traditsiјa na Makedoniјa, Zavod za zashtita na spomenitsite na kulturata i Muzeј, Strumitsa, 161-180,
Todoroviќ, E. (2021). Turistichka valorizatsiјa na tvrdinite vo Republika Severna Makedoniјa, Fakultet za turizam i biznis logistika, Shtip
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.