ADVERTISING AS A COMMUNICATIVE ACT

Zhivka Ilieva

Abstract


Advertising is becoming a part of everyone's everyday life. Its role in cultural, social and economic life is growing. People already have an idea about the nature of advertising, and this makes us wonder whether it is a science or an art. The question is subject to discussion, but today is a time when in individual cases it comes close to science. The process of studying advertising should begin with the presentation of the definitions of its essence, functions, types, participants in advertising communication, the market.

Keywords


advertising, business, communications

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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

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