ADVERTISING AND BUSINESS COMMUNICATIONS

Elitza Kazakova

Abstract


Advertising is a communicative act that aims to convey a certain message to the target audience in order to attract their attention and persuade them to take a certain action. Advertising as a communicative act is a means of presenting products and services. It uses various communication tools and techniques to convey a message to the target audience and attract their attention. The effectiveness of advertising is achieved through targeted communication and compliance with the preferences and needs of the audience. Advertising as a communicative act provides an opportunity to present products and services to the market. It aims to reach consumers and convince them to buy or use the products or services offered.

Keywords


advertising, business, communications

References


https://www.media-journal.info/

https://www.newmedia21.eu/


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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.

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