ETHICAL NORMS OF BUSINESS COMMUNICATION

Viktoria Todorova

Abstract


Business ethics determines the norms and rules of behavior in the team of the company, the firm, the enterprise. It can be defined as a system of ideals that every employee needs to achieve his goals, regardless of his place in the company's hierarchy. The norms and principles of business ethics are based on the perception of work as a moral value, and professional activity is considered not only as a source of income, but also as a way to strengthen feelings of human dignity.


Keywords


ethics, business, communications

References


Zlatev, V. „Menidzhmant bez granitsi“, UI „Stopanstvo“, 1999 g.

Marinova, I., N. Nikolova. „Biznes komunikatsii v organizatsiyata“, Izdatelstvo „Tilia“, 1996 g.

Stoykov, L. „Firmena kultura i komunikatsiya“, UI „Stopanstvo“, 1995 g.

https://biznes9. blogspot. com/2014/12/vodene-na-biznes-pregovori. html

Stoyanova, N., 2017, Sistemi za strategichesko upravlenie na choveshkite resursi, Visshe uchilishte po agrobiznes i razvitie na regionite – Plovdiv, ISBN 978-619-203-194-7.


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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

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