APPLICATION OF GEOGRAPHIC INFORMATION SYSTEMS IN RETAIL TRADE
Abstract
The article is devoted to the study of the application of geographic information systems (GIS) in the retail industry, emphasizing their importance for improving the efficiency of business processes and adapting to the digital economy. GIS is a powerful tool that allows to analyze spatial data, visualize information and make informed decisions based on an integrated approach to data processing. The article discusses key opportunities for using GIS, such as optimizing the selection of retail outlet locations, improving logistics, predicting consumer behavior and improving the accuracy of marketing strategies.
Particular attention is paid to real-life examples of successful GIS use in large retailers who are effectively using these technologies to expand their network, optimize delivery, and adapt marketing to consumer preferences. The paper also analyzes the impact of GIS application on reducing operating costs and increasing companies' profitability.
In addition, the environmental aspects of GIS implementation in retailing are discussed, including the possibility of reducing the carbon footprint by optimizing logistics and delivery routes. The article emphasizes that in the context of digital transformation and increasing competition, the use of GIS is becoming an integral part of the strategy of successful retail companies.
The purpose of the study is to identify the significance of GIS application for improving business processes, competitiveness and sustainable development of retail companies in the context of global challenges and changes in consumer preferences.
Keywords
References
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New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019
New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016
The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.
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