STRATEGIC MANAGEMENT AND BUSINESS PLANNING IN SPORTS

Kiril Borisov

Abstract


This study analyzes the features of strategic planning in the field of sports. It is proved that it is not possible to build an effective working system for physical culture and sports in the country without defining the main directions for the future development of sports, without making a comparative analysis of investment opportunities and the expected result. A special place is given to the role of the state represented by the Ministry of Youth and Sports as a state body for management in this area. It is clear in the prerogatives of the state to define what goals and tasks are facing sport, in what way and in what terms should certain results be achieved, what should be the overall system for physical culture and sports from the point of view of the strategic goals set before the system of physical culture and sports.


Keywords


strategic planning in sports; state management of sports; direct and indirect methods of influencing sport; stimulating sports

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